Everything is connected.
Primal Ritual moves you to see it.
Primal Ritual is a transcendent exploration of the primal forces that shape existence - an evocative fusion of ancient symbolism and cutting-edge digital mastery, portal to the timeless dialogue between myth, ritual, and artistic innovation. Beyond its aesthetic allure, Primal Ritual offers a profound tool for personal reflection and connection, inspiring individuals to rediscover the deep, universal narratives that resonate within us. Since the year 2003.

Primal Ritual is also an extraordinary experience
delivered through Primal Ritual Environment Enhancer
*PREE*
It is spiriting surroundings with carefully crafted light fractals.

You smoothly [or roughly!] merge with visuals using hands or body, flashlight, laser, candle...
and also niche sensitive custom-built control board.

PREE might be deployed anywhere. Can be used temporarily during events or as permanent architectural source of light. Each PREE is site-specific, merging with the space and making it better place to be.

It is not easy to describe the functionality of PREE in words, so perhaps VIDEOS WILL HELP.

Where to Experience PREE

Events

Unique light installation you can play with and relax at parties, teambuildings, concerts, exhibitions...

PREE`s impact depends on how much do you want to concentrate and free your mind. It might only be fancy background of your event. Or could be the leading tool, unleashing your imagination. Each moment is uniquely made in real time. Can never be the same.

Architecture

PREE is ambient light source emphasizing interior or exterior design.

Exceptional enlightment of hotel or office lobby, airport lounge or public space of any kind: system architecture, rock, glass, tree branches in the wind, flowing stream of water, cloths... together with people`s movements. It all interacts in subtle way, inspiring people to chill and contemplate.

Home Enhancer

High-end home installation for endless light lovers.

Long-term Space Flights

Space travellers might suffer from the lack of contact with natural creative forces bountiful on Earth but rare on the board of the space ship.

PREE built in private room entertainment system might help space pilgrims to relax, meditate or overcome possible homesick.

 

Got interested?

How

Love looking into the fire.
Sacred state where energy building the shape of substance is wildly released in the form of light and heat.
Matter loses its form and falls apart, reminding what is our essence.
In flames one can see the inner self. Imagination unleashed. People have looked into flames since the beginning of time. First human ritual.
PRIMAL RITUAL

Exploring the way things develop you may always find the same intelligence behind that process, no matter what kind of "thing" it is.
Maybe you have experienced it already. In a dream, while perceiving wonders of nature or in altered states of mind.
You can find it anywhere you look. In microstructures of tissues and minerals, plants, bodies, formations of stars and galaxies - the ubiquitous, yet hidden archetypal symbols of pure symmetry, fractal generation, repeating cycles of inception, evolution and extinction... showing there might be some universal consciousness behind all that.

Things evolve in time.
The present state of reality is similar to the previous one and the next one probably will be similar to the present one.
One state feeds back the other.
Feedback.

All the progress is fractal-connected.
The universe seems like one complex feedback loop.

Two mirrors/moments facing each other.
Absolute feedback.
Using technology breathtakingly opening the magic gate entering the symbolic realm of infinity.

Thanks to this miraculous natural phenomena we experience interactive evolution of space-time in its basic essence. 

Using Primal Ritual Environment Enhancer you can play with the great flow, mother nature's creative process.

Why

Primal Ritual visually enlivens austere spaces and brings natural fractals to delight the eye and soul. Independent scientific studies confirm the positive effect of fractals on human consciousness, and there is a consensus that prolonged exposure to the Euclidean geometry of modern urban architecture can cause tension, stress and neurosis.
Primal Ritual allows people to play with subtle connections between these ever-changing elements within the fluid space-time we inhabit.

Artworks

Here you can download the catalogue with artworks available for sale.

Timeline

29. March 2025

COMMING SOON - PREE @ Lumia

Long term interactive lounge, Lumia Gallery, Prague

24. October 2024

Prototyp

Interactive installation, Light art festival, Brno, Czech

more info
4. October 2023

Reart Yourself

Long term interactive lounge, Prague Congress Centre

more info
3. August 2018

OlmuArt

Interactive performance and workshop, Museum of art, Olomouc, Czech

more info
15. September 2016

Actus Amoris Infinitus

Solo Exhibition, TV Tower, Zizkov, Prague

more info
28. April 2016

PlaygroundAV

Interactive installation, Vienna

more info
16. October 2015

Kris Kros

Light Sculpture, audiovisual installation

1. October 2015

Moruse

Concert tour visuals for Jana Kirschner

more info
26. August 2015

SOSfest

Interactive backdrops, Backi Petrovac, Serbia

more info
5. September 2014

Primal Guerilla

Popup exhibition, Lucerna passage, Prague

more info
20. June 2006

Light You Can Touch

Light installation, FAMU, Prague

more info

Primal Ritual Team

Ondřej Ševčík

founder

Told to myself to stop all that several times but I just can`t, it is too good.

Jan Pavlík

tech wizard

Making impossible possible.

Václav Vodička

coding

Doing weird stuff but doing that damn well.

Kristýna Mikešová

curator

She found us and we are happy for that.

Radim Dvořák

web design

Keeping us online.

Petr Skala

videoart guru

FAMU teacher, spiritual support

Collaboration

Lunchmeat (Cinema Royal, KVIFF visuals, DOX, Berg Orchestra, Prague Writers' Festival, Prague National Theatre, Human Locomotion), Teatr novogo fronta, Petr Nikl, Jana Kirschner, Eddie Stevens, Tatabojs, Ondřej Smeykal, The Blow Monkeys, Andy Fletcher, dj Tráva, Lenka Filipová, Kateřina Janečková, Alex Sadirov, Giulio Aldinucci

Proud Primal Ritual Partners

Keywords

infinity synergy endless tunnel meaning purpose connection contact light interactive flow moving shapes structures according allowing joy me my you your most delicate subtle smooth fast furious movements beauty beautiful nature natural fractal healing psyche psychology therapeutic seance space virtual ritual psychedelic hallucinations drugs free high tech videoart not computer generated rendered animation conceptual installation very special standalone ambient light source love lover party public private living room space lobby kids children adults people animals flowers life like death fun game play freedom